Which Statement Is Not True Concerning the Guidelines for Reading

question 40

Multiple Choice

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

• A)The report should assume that the reader has prior knowledge of the problem situation and all the relevant information.
• B)The report should include a discussion of the information needs,data-collection methods,scaling techniques,questionnaire design and pre-testing,sampling techniques,and fieldwork.
• C)The interpretation of the basic results should be differentiated from the results per se.
• D)Factors that limit the generalizability of the findings,such as the nature and representativeness of the sample,mode and time of data collection,and various sources of error should be clearly identified.

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Definitions:

Accounts Payable Subsidiary Ledger

A ledger containing all account details of amounts owed by a business to its suppliers or creditors, facilitating more detailed tracking alongside the general ledger.

Payment For Supplies

The monetary expenditure for obtaining supplies necessary for the operation of a business.

Monthly Adjustment

A routine accounting process for updating financial statements and records to reflect changes and transactions that occurred within a month.

Supplies Used

The amount of materials and goods utilized during a specific period for the operation of a business.