Ethical Issues Arise When ________

question 76

Multiple Choice

Ethical issues arise when ________.

• A)client firms such as tobacco companies,use marketing research findings to formulate questionable marketing programs
• B)a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
• C)the marketing research problem is defined to suit hidden agendas
• D)All of the above are correct.

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Definitions:

Market Wage

The prevailing rate of pay for work in a particular field or occupation in the competitive market.

Profit Maximizing

The process of increasing the difference between total revenue and total cost to achieve the highest possible profit.

Marginal Revenue Product

The additional revenue generated by employing one more unit of a factor of production, keeping all other factors constant.

Wage Rate

The amount of money workers are paid per unit of time, usually specified in terms of an hour, representing compensation for labor services.