When Conducting Marketing Research Abroad, Researchers Must, Adopt the Ethical

question 22

True/False

When conducting marketing research abroad, researchers must, adopt the ethical guidelines of not only the domestic country but the host country as well.

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Definitions:

Social Responsibility Norm

The idea that we should help people who are dependent and in need. It is contradicted by another norm that discourages interfering in other people’s lives.

Individualistic Societies

Societies that prioritize the needs and rights of the individual over those of the group or community.

Group Membership

The affiliation or identification with one or more social groups, which can influence individual attitudes, behaviors, and perceptions.

Reciprocity Principle

The social norm that suggests that people should return a favor or action with another equivalent favor or action.