________ Deals with the Question of Whether the Marketing Constructs

question 72

Multiple Choice

________ deals with the question of whether the marketing constructs have the same meaning and significance in different countries.

• A)Construct equivalence
• B)Scalar equivalence
• C)Operational equivalence
• D)Linguistic equivalence

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Definitions:

External Perspective

The viewpoint of an individual or entity outside an organization, analyzing its operations, culture, and performance from an outsiders' perspective.

Supervising People

The act of overseeing and managing a group of people, ensuring they're working towards common goals efficiently and productively.

Management

The study of overseeing activities and supervising.

Overseeing Activities

Involves the monitoring, directing, and managing of tasks and operations to ensure they align with planned objectives and standards.