If, for Example, in Many Countries, the Number of Brands

question 55

Multiple Choice

If, for example, in many countries, the number of brands available in a given product category is limited and, in other countries the dominant brands have become generic labels symbolizing the entire product category, the researcher might have a problem with ________.

• A)construct equivalence
• B)scalar equivalence
• C)operational equivalence
• D)linguistic equivalence

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Definitions:

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A tendency to exaggerate the certainty of what could have been anticipated ahead of time.

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An electoral process in which citizens vote to elect an individual to serve as the head of the government or the state.