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If a t-shirt manufacturer supplies 1,000 t-shirts per week when the price of t-shirts is $10 and supplies 1,200 t-shirts per week when the price of t-shirts is $12, the price elasticity of supply is 2.
Product Feature
An attribute or functionality of a product that contributes to its desirability or usability.
Segmentation Basis
The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.
SELL Sequence
A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.
Sales Presentation
A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.
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