Table 13-1 -Refer to Table 13-1

question 104

Multiple Choice

Table 13-1
$$\begin{array} { | l | l | l | l | l | l | l | l | l } \hline \text { Stack } & \text { Sym } & \text { Yld } \% & \text { P/E } & \text { Val 100s } & \text { Hi } & \text { Lo } & \text { Clase } & \text { Net Che. } \\\hline \text { GenMills } & \text { GIS } & 2.5 & 35 & 13758 & 44.3 & 43.5 & 43.97 & - 0 .63 \\\hline \text { Gillette } & \text { G } & 2.2 & 31 & 30428 & 31.1 & 29.7 & 30 & 0 .17 \\\hline \text { Graca } & \text { GGG } & 1.2 & 16 & 705 & 24.2 & 23.1 & 23.95 & - 0 .53 \\\hline \text { Hershey } & \text { HSY } & 2.1 & 38 & 5418 & 63.4 & 61.7 & 62.45 & 0 .72 \\\hline\end{array}$$
-Refer to Table 13-1. What was Hershey's earnings per share?

• A)$38
• B)$1.64
• C)$1.31
• D)$0.61

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Definitions:

Success

The achievement of a set goal, objective, or target, often measured by specific criteria such as profit, market share, or personal fulfilment.

VALS Framework

A psychographic segmentation tool that categorizes consumers based on their values, attitudes, and lifestyles for marketing purposes.

Primary Motivations

Primary motivations are the fundamental reasons or driving forces behind individuals' behaviors, actions, or pursuit of goals.

Consumer Segments

Portions of the market categorized by specific characteristics such as needs, demographics, or behaviors, allowing for targeted marketing strategies.