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Your boss gives you an increase in the number of dollars you earn per hour. This increase in pay makes
Fully Rational
A term describing decision-makers who, with complete information, are able to consistently make choices that maximize their utility or profit.
Loss Aversion
A cognitive bias where the pain of losing is psychologically about twice as powerful as the pleasure of gaining.
Framing
In behavioral economics, the way in which choices are presented to consumers, affecting their decision-making and preferences.
Moral Persuasion
The act of convincing others to adopt certain behaviors or beliefs based on ethical or moral reasoning.
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