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Sheri, a U

question 158

Multiple Choice

Sheri, a U.S. citizen, builds and operates a bookstore in Spain. This action is an example of


Definitions:

Situational Influences

Factors present in a specific situation that can affect consumers' purchasing behavior, including physical environment, social environment, and time.

Complexity

relates to the state or quality of being intricate, detailed, or complicated in structure or process.

Social Influences

the effects that the words, actions, or presence of other people have on an individual's attitudes, beliefs, values, or behaviors.

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