Examlex
The opportunity cost of an activity is
Normative
Pertaining to norms or standards, often involving rules or guidelines that dictate correct or expected behavior within a society or group.
Informational
In marketing, this term often relates to messages or media that provide consumers with factual data and details about a product's benefits, features, or usage.
Bandwagon Effect
The tendency for people to adopt certain behaviors, styles, or attitudes simply because others are doing so, often used in marketing to drive product popularity.
Cultural Pressure
The influence exerted by society on individuals to adopt certain behaviors, norms, or practices, often to conform to societal standards.
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