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If good B is a complement to good A, then a rise in the price of B
Influencing Media
The act of affecting or shaping the content, perspective, or direction of media output through various forms of advocacy, communication, or strategic interaction.
Generating Publicity
The act of creating interest and awareness among the public or media about a person, product, or event, often through strategic communication and events.
Driving Business
Refers to the strategic actions and tactics employed by a company to promote growth, competitiveness, and profitability.
Triple Bottom Line
An accounting framework that considers social, environmental, and financial performance as measures of an organization’s success.
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