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Exhibit 16-2
-Each of the following can cause the supply of money to shift from S to S* in Exhibit 16-2, except
Marketing Plan
A comprehensive document or blueprint that outlines a company's advertising and marketing efforts for the future.
Performance Causes
Factors that lead to changes in the performance levels of individuals or organizations.
Firm's Goals
The specific objectives that a company aims to achieve, which can include profitability, growth, market share, and customer satisfaction.
Growth Strategy
Planning and actions aimed at increasing the size, revenue, or market share of an organization.
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