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In 2002, the Bush administration
Brand Promise
The commitment made by a brand to its customers, encapsulating what customers can expect from the brand's products or services.
Customers' Expectations
Customers' expectations refer to the beliefs and attitudes customers have about the level of service or product quality they will receive from a provider.
Consumerism Mind-set
The prevailing cultural attitude that values excessive purchasing and consumption of goods as a route to personal happiness and social status.
Responsive
Describes an entity's quick and positive reaction to changes or requests, often aiming to meet needs or solve problems efficiently.
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