Examlex
A soft budget constraint applies when enterprises that earn profits distribute those profits to their private owners.
Personalization
The customization of products, services, or communications to meet the specific needs or preferences of individual customers.
Consumer-initiated Practice
Activities or behaviors begun by consumers themselves, often influencing business offerings or marketing strategies.
Landing Page
A standalone web page, created specifically for marketing or advertising campaigns, where visitors arrive after clicking on a link or ad.
Permission Marketing
is a marketing strategy where businesses obtain consent from potential customers before sending them promotional messages or advertisements.
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