The parameter A re-scales the production function 
-- allowing us to transform a decreasing returns to scale production function to an increasing returns to scale production function.
Definitions:
Viral Marketing
A strategy that encourages individuals to share a marketing message, leading to exponential growth in the message's exposure and influence.
Video Sharing Sites
Online platforms where users can upload, share, and view videos. YouTube is a prominent example of a video sharing site.
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