The Second Step in the Marketing Process Is

question 23

Multiple Choice

The second step in the marketing process is

• A) creating customer value.
• B) reviewing customer segments.
• C) developing a marketing communications strategy.
• D) managing customer value.
• E) understanding customer needs.

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Definitions:

Infringes

To violate, as in breaking the terms of a law or a right.

Registered Trademark

A trademark that has been officially recognized and recorded by a governmental entity, granting exclusive rights to the owner for its use in commerce.

License

A license is a legal permission granted by an authority allowing an individual or entity to do something that would otherwise be illegal or infringing on certain rights.

Patent Agreement

is a legal contract in which the patent holder grants permission to another party to use, manufacture, sell, or distribute the patented invention under defined terms and conditions.