It Is the Task of Marketing to Be the "Voice

question 45

True/False

It is the task of marketing to be the "voice of the customer."

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Definitions:

Civil Rights Act

Landmark legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin, primarily focused on ending unequal application of voter registration requirements and racial segregation.

Disparate Impact

A theory of discrimination based on the effect of certain policies that, while neutral on their face, have a disproportionately adverse effect on a protected group.

Prima Facie Case

A case in which the evidence before trial is sufficient to prove the case unless there is substantial contradictory evidence presented during trial.

Protected Class

Groups of people legally shielded from discrimination under various federal and state laws due to characteristics such as race, religion, gender, or disability.