Ensuring That the Goods and Services a Company Sells Are

question 14

Multiple Choice

Ensuring that the goods and services a company sells are in line with customers' changing needs and technological advances is an example of

• A) customer satisfaction measurement.
• B) a segment review.
• C) a product mix review.
• D) a customer review.
• E) marketing research.

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Definitions:

Industry Concentration

The extent to which a small number of firms dominate the total output, sales, or employment of an industry.

R&D Expenditures

Funds allocated towards research and development activities in order to innovate or improve products, processes, or services.

Diffusion

The process by which an innovation is communicated through certain channels over time among the members of a social system.

Commercial Introduction

The phase in which a new product or service is introduced to the general market.