Recognizing Different Sets or Groups of Customers Based on Their

question 43

True/False

Recognizing different sets or groups of customers based on their needs is called target marketing.

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Definitions:

Market Share

The percentage of an industry's sales that a particular company controls.

Ancillary Sales

Additional revenue generated from goods or services that complement a company's main business operations.

Customer Loyalty

The tendency of consumers to continue buying from the same brand or company, often due to satisfaction, convenience, or perceived value.

Business Strategy

A plan of action designed by an organization to achieve its vision and goals, outlining the steps the business will take to compete effectively in its industry.