The Main Problem with Using Marketing Research to Understand Customer

question 72

Multiple Choice

The main problem with using marketing research to understand customer needs is that

• A) the research may be biased.
• B) the research may be outdated.
• C) the research objectives may not match your objectives.
• D) customers may not be able to articulate their needs.
• E) the moderator may not follow the guide.

---

Definitions:

Researcher Allegiance Bias

The tendency for the outcome of a study to be influenced by the researcher's own beliefs or preferences towards the therapy or intervention being tested.

Psychotherapy

A treatment approach where psychological methods, particularly when based on regular personal interaction, are used to help a person change behavior and overcome problems in desired ways.

Optimal Therapist Characteristics

Traits and behaviors considered most effective in therapy, including empathy, warmth, genuineness, and the ability to build a strong therapeutic alliance.

Medication Treatment

The use of prescribed drugs to treat or manage medical and psychological conditions.