One Problem That Companies Face Is That by the Time

question 57

Multiple Choice

One problem that companies face is that by the time the research takes place,

• A) the marketing budget is spent.
• B) competitors beat them to the marketplace.
• C) the market opportunity may have passed.
• D) the secondary research is outdated.
• E) the focus group participants are no longer customers.

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Definitions:

Skating

The action or activity of gliding on skates, which may refer to ice skates, roller skates, or skateboards.

Negative Attitudes

Predispositions or tendencies to evaluate an individual, group, or issue in an adverse or unfavorable manner.

Prejudice

Unfavorable attitude toward members of certain groups outside one’s own, especially racial or ethnic groups.

Discrimination

Unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.