By Allowing Customers to Customize Their Bear and Meet an Unlimited

question 59

Multiple Choice

By allowing customers to customize their bear and meet an unlimited set of needs, Build-A-Bear is

• A) conducting market research.
• B) segmenting their target audience.
• C) maximizing resources.
• D) communicating key messages to customers.
• E) involving the customer in the innovation process.

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Definitions:

Partial Lack

A situation where there is a deficiency or insufficiency of something, but it is not completely absent.

Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision and function best in relatively bright light.

Male Population

Refers to the portion of the population that identifies as male or is assigned male at birth.

Tritanopia

A rare form of color blindness in which there is an inability to distinguish between blue and yellow colors, due to the absence or malfunction of blue cone photoreceptors.