The Problem with Using Marketing Research Tools to Understand Customer

question 41

True/False

The problem with using marketing research tools to understand customer needs is that customers may not be able to articulate their needs.

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Definitions:

Product Availability

the extent to which a product is obtainable in the desired quantities at the right time and place for customers.

Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.

Cost of Overselling

The expense or loss a company faces when more products are sold than can be supplied, leading to stockouts, potential customer dissatisfaction, and extra costs to fulfill orders.

Unsold Unit

An item that remains in inventory without being purchased by customers.