Companies That Do Not Understand Their Customers Are Likely to

question 37

Multiple Choice

Companies that do not understand their customers are likely to

• A) spend less on advertising.
• B) maintain price premiums.
• C) have synergy among all their functions.
• D) create customer value.
• E) focus solely on the technology.

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Definitions:

Merge

To combine two or more entities into one, often referring to companies or datasets, resulting in integrated operations or information.

Promotional Activities

Marketing efforts designed to communicate the value of a product or service to customers to boost sales.

Free Ride

The act of benefiting from a resource, good, or service without contributing to the cost or effort involved in its provision.

Reap Benefits

To receive or gain advantages, improvements, or positive outcomes as a result of actions taken or efforts made.