Danone Created a New Market for Its Danone Actimel Yogurt

question 5

Multiple Choice

Danone created a new market for its Danone Actimel yogurt by

• A) focusing on a specific audience segment.
• B) increasing advertising spending.
• C) expanding distribution.
• D) using just a health appeal in their advertising.
• E) combining health benefits and taste.

---

Definitions:

Spread

The process of extending, distributing or dispersing something over an area or among individuals.

Location

A specific place or position within a physical or virtual space.

Type

Refers to a category or class of things or persons sharing common characteristics or qualities.

Posttraumatic Stress Disorder

A mental health condition triggered by experiencing or witnessing a terrifying event, causing flashbacks, nightmares, severe anxiety, and uncontrollable thoughts about the event.