A Data Collection Method Where the Moderator Engages One Respondent

question 46

Multiple Choice

A data collection method where the moderator engages one respondent in a conversation for at least 60 minutes is referred to as

• A) a depth interview.
• B) a focus group.
• C) an online survey.
• D) a telephone survey.
• E) an in-store survey.

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Definitions:

Blisspoint

The optimal level of consumption where any further increase would lead to a decrease in overall satisfaction or happiness, often used in food science and economics.

Set Point

A theory suggesting that the body regulates its weight and energy balance through an internal control mechanism located in the hypothalamus.

Probability-Differential Theory

A theory suggesting that the probability of choosing a specific behavior is based on the relative reinforcement of that behavior compared to alternatives.

Premack's Probability-Differential Theory

A theory that suggests that more probable behaviors can serve as reinforcers for less probable behaviors, indicating a hierarchy of preferred activities.