Businesses Must Focus on Fewer Customer Segments and Serve Them

question 18

Multiple Choice

Businesses must focus on fewer customer segments and serve them well with fewer brands, otherwise they face

• A) increased competition.
• B) increased distribution.
• C) escalating costs.
• D) smaller product development budgets.
• E) smaller marketing communications budgets.

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Definitions:

Matter

Anything that has mass and takes up space by having volume, including solids, liquids, and gases.

Nitrogen

A chemical element with symbol N and atomic number 7, essential for all living organisms as a constituent of proteins.

Synergistic Interaction

A situation where two or more substances or actions combine to produce a total effect greater than the sum of their individual effects.

Isotopes

Variants of a particular chemical element that differ in neutron number, and consequently in nucleon number, but have the same number of protons in their atomic nuclei.