In Addition to Customer Needs in the Segmentation Effort, Businesses

question 43

Multiple Choice

In addition to customer needs in the segmentation effort, businesses must also look at

• A) customer attractiveness.
• B) the competition.
• C) geographic location.
• D) ethnographies.
• E) sales execution strategies.

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Definitions:

Effective Annual Rate

The interest rate on an investment or loan on an annual basis, taking compounding into account, providing a true reflection of financial returns or costs.

Effective Annual Rate

The interest rate on an investment or loan that considers compounding over a specified period, usually yearly.

Nominal Rate

The interest rate unadjusted for inflation, expressing the literal annual cost of credit or return on investment.

Nominal Rate

The reported percentage rate without taking inflation into account, representing the actual yearly cost of funds to the borrower.