In Addition to Customer Needs in the Segmentation Effort, Businesses

question 43

Multiple Choice

In addition to customer needs in the segmentation effort, businesses must also look at

• A) customer attractiveness.
• B) the competition.
• C) geographic location.
• D) ethnographies.
• E) sales execution strategies.

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Definitions:

RICE

Abbreviation for rest, ice, compression, elevation, referring to the treatment for sprains and strains.

Compression

The act of pressing together or the state of being pressed together, often used in contexts like data compression, compression of materials, or medical compression to reduce swelling.

Elevation

A term often used in medical and healthcare settings indicating the raising of a body part, typically to reduce swelling and improve blood flow.

Electrical Burn

A type of injury caused by electric current passing through the body, potentially damaging tissues or causing cardiac arrest.