Grouping Customers by Their Individual Behaviour on the Internet at a Point

question 2

Multiple Choice

Grouping customers by their individual behaviour on the internet at a point in time is referred to as

• A) aggregate online behaviour.
• B) psychographic segmentation.
• C) occasionalization.
• D) demographic segmentation.
• E) online segmentation.

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Definitions:

Data Vault

A secure, optimized method of storing enterprise data that is designed to provide historical storage of records and rapid retrieval of data.

Data Carousel

A method of repeatedly broadcasting a set of data items or files in a fixed sequence over a digital medium.

Data Mining

The process of analyzing large datasets to discover patterns, trends, and useful information, which can help in decision-making processes.

Personal Information

Data related to an individual that can identify them, such as name, address, email, phone number, or social security number.