A Business That First Segments Its Customers by Geography, Then

question 31

Multiple Choice

A business that first segments its customers by geography, then by size of firm, and finally by customer needs data is

• A) targeting too many customers with one offering.
• B) over-segmenting.
• C) not investing in emerging markets.
• D) using the same segmentation as competitors.
• E) relying on the easiest segmentation approach.

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Definitions:

Assembly Department

A division within a manufacturing facility where parts are put together to make a final product.

Cost Reconciliation Report

A document summarizing the costs in a production process, comparing expected costs to actual costs, and explaining differences or variances.

Weighted-Average Method

A cost accounting method used to calculate the cost per unit of inventory by considering the weighted average of the costs of the items available for sale.

Total Cost Accounted For

The comprehensive total of all costs recorded and allocated for a specific purpose or project.