The First Basic Principle of Market Segmentation Is That

question 75

Multiple Choice

The first basic principle of market segmentation is that

• A) market share is the most important factor.
• B) all customers are created equal.
• C) becoming bigger means becoming more profitable.
• D) the size of the business matters to customers.
• E) a business exists to be profitable.

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Definitions:

Good-Natured Joking

The act of engaging in humor or jesting that is friendly, positive, and not intended to cause harm or discomfort.

Realistic Accuracy Model

A framework in social psychology that explains accuracy in personality judgment as arising from a sequence of processes: relevance, availability, detection, and utilization of behavioral information.

Manipulation

The action of controlling or influencing a person or situation cleverly, unfairly, or unscrupulously.

Detection

The process of discovering or identifying the presence of a particular entity or condition, often through observation or the use of specific tests.