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In business-to-consumer markets, demographic segmentation would look at factors such as
Labor Force
The total number of people, including both the employed and unemployed, who are actively seeking employment.
Adult Population
The segment of the population that is considered adult, typically based on a specific age range, often used in demographics and employment statistics.
Labor-Force Participation Rate
The percentage of the population that is either employed or actively looking for employment.
Labor Underutilization
A situation where available labor resources are not being used efficiently, leading to unemployment or underemployment.
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