Explain How Segmenting and Targeting Customers Was the Key to W.L

question 71

Essay

Explain how segmenting and targeting customers was the key to W.L. Gore & Associates' successful introduction of its shred-proof dental floss, Glide.

Understand advanced strategies such as rate anticipation swaps, substitution swaps, and the use of convexity in portfolio management.

Understand the concept of bond duration and its calculation.

Calculate the change in bond prices given duration and a change in yield.

Distinguish between Macaulay duration and modified duration.