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Explain How Segmenting and Targeting Customers Was the Key to W.L

question 71

Essay

Explain how segmenting and targeting customers was the key to W.L. Gore & Associates' successful introduction of its shred-proof dental floss, Glide.


Definitions:

Lewis Structure

A diagram that shows the bonding between atoms of a molecule and the lone pairs of electrons that may exist in the molecule.

Molecular Formula

A representation of the number and type of atoms in a molecule using symbols and numerical subscripts.

2s Orbitals

2s orbitals are spherical regions around the nucleus of an atom where there is a high probability of finding an electron, belonging to the second energy level.

2p Orbitals

Refers to the second energy level p orbitals in an atom, encompassing three degenerate orbitals (px, py, pz) shaped like dumbbells and oriented perpendicularly to each other.

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