How Should a Business Select Customers to Target

question 73

Essay

How should a business select customers to target?

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Definitions:

McDonaldization

The process by which the principles of the fast-food industry, such as efficiency and standardization, have come to dominate other sectors of society.

Calculability

A principle, often related to rationalization and modernity, emphasizing quantification and measurement in decision-making processes.

Quantity Over Quality

A focus on producing or achieving more in number, often at the expense of excellence or condition.

McDonaldization

The process by which the principles of fast food restaurants are coming to dominate more sectors of societies worldwide, emphasizing efficiency, predictability, and control.