Businesses Must Focus on Fewer Customer Segments and Serve Them

question 18

Multiple Choice

Businesses must focus on fewer customer segments and serve them well with fewer brands, otherwise they face

• A) increased competition.
• B) increased distribution.
• C) escalating costs.
• D) smaller product development budgets.
• E) smaller marketing communications budgets.

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Definitions:

Instructions

Detailed information on how to do something or use something.

Interrupting

The act of stopping or hindering a process or conversation, often temporarily.

Treating

The act of providing medical care or attention to someone or something.