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By offering all customers the same value proposition, businesses run the risk of
Increase
An upward movement in quantity, size, value, or any other measure, indicating growth.
Decrease
A reduction in size, quantity, or degree of something.
Accrual Accounting
An accounting method where revenue and expenses are recorded when they are earned or incurred, regardless of when cash is exchanged.
Rent Expense
The cost incurred by a company to lease property or equipment for business operations, reported as an operating expense.
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