The Ideal Method for Segmenting Customers on the Internet Is

question 40

Multiple Choice

The ideal method for segmenting customers on the internet is

• A) demographic segmentation.
• B) psychographic segmentation.
• C) geographic segmentation.
• D) usage segmentation.
• E) online segmentation.

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Definitions:

Word of Praise

An expression or utterance of approval, commendation, or admiration.

Latent Learning

Learning that occurs without overt reinforcement or manifestations but can be demonstrated when a suitable motivation is provided.

Productivity Increase

An improvement in the efficiency of production, often measured by the output per unit of labor or resources.

Profit-Sharing Plan

A company program that gives employees a share in the profits of the company.