One of the Common Pitfalls in Market Segmentation Is

question 46

Multiple Choice

One of the common pitfalls in market segmentation is

• A) segmenting by product, not by market.
• B) always using a different segmentation approach.
• C) using a different segmentation strategy than competitors.
• D) never targeting the largest segment.
• E) understanding that segments change.

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Definitions:

Nicholas Spanos

A psychologist known for his work on hypnosis, suggesting that hypnotic phenomena are the result of social and cognitive factors rather than altered states of consciousness.

Hypnosis

A trance-like state of focused attention and increased suggestibility, often used for therapeutic purposes.

Theta Waves

Brainwave patterns associated with stages of sleep and meditation, typically indicating deep relaxation or the early stages of sleep.

Stage 1 Sleep

the initial phase of the sleep cycle, characterized by light sleep, where individuals can be easily awakened.