The Founders of Apple Avoided the Classic Pitfalls in Market

question 9

Multiple Choice

The founders of Apple avoided the classic pitfalls in market segmentation by

• A) becoming big.
• B) not imitating their competitors.
• C) relying on the easiest segmentation methods.
• D) forgetting that segments change.
• E) always using the same segmentation approach.

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Definitions:

Postmodern

A broad movement in the late 20th century across philosophy, the arts, architecture, and criticism, marking a departure from modernism, characterized by skepticism toward grand theories and ideologies.

Structural Marxism

A theory within Marxism that emphasizes the role of societal structures in understanding the dynamics of class conflict and exploitation.

Structuralism

An approach in social science that emphasizes the underlying structural elements that shape society and human behaviors.

Conspiracy

A secret plan made by two or more persons to perform an unlawful or harmful act.