Segmentation Should Be Based on

question 7

Multiple Choice

Segmentation should be based on

• A) demographic and geographic variables.
• B) competitors' segmentation models.
• C) customer needs and customer attractiveness.
• D) psychographic variables only.
• E) easy-to-access data.

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Definitions:

Federal Excise Tax

Federal excise tax is a tax imposed by the federal government on the sale of certain goods and services, such as fuel, tobacco, and alcohol, usually levied on the manufacturer or distributor.

Cigarettes

Rolled paper tubes filled with tobacco, designed for smoking, and known for containing nicotine and various harmful substances.

Chronic Kidney Disease

A long-term condition characterized by a gradual loss of kidney function over time.

Glomerular Filtration Rates

A measure of how well the kidneys are filtering waste from the blood, an important indicator of kidney function.