Segmentation Should Be Based on

question 7

Multiple Choice

Segmentation should be based on

• A) demographic and geographic variables.
• B) competitors' segmentation models.
• C) customer needs and customer attractiveness.
• D) psychographic variables only.
• E) easy-to-access data.

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Definitions:

Drug Abuse

The harmful or hazardous use of psychoactive substances, including alcohol and illicit drugs, leading to addiction or other detrimental health effects.

Authoritative Homes

Environments where parenting is responsive and demanding, fostering independence while maintaining limits and structure.

Masturbation

The sexual stimulation of one's own genitals for sexual arousal or other sexual pleasure, usually to the point of orgasm.

Homosexual Orientation

Homosexual orientation is a sexual orientation characterized by an emotional, romantic, or sexual attraction to individuals of the same sex.