The Most Effective Way to Segment Customers Is by Geography

question 12

True/False

The most effective way to segment customers is by geography or demographic variables.

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Definitions:

Cognitive Dissonance

The mental distress felt when possessing multiple contradictory beliefs, values, or attitudes.

Milgram Obedience Studies

A series of experiments that demonstrated a high level of obedience to authority figures, leading participants to perform acts conflicting with their personal conscience.

Deception

The act of misleading or deceiving others by hiding or distorting the truth.

Yale University

A prestigious private Ivy League research university located in New Haven, Connecticut, known for its excellent academic programs and research opportunities.