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Explain Why Segmenting Customers by Demographic Variables Is Rarely Effective

question 69

Essay

Explain why segmenting customers by demographic variables is rarely effective.


Definitions:

Marginal Physical Product

The change in output that results from employing an additional unit of a particular input, holding all other inputs constant.

MRP Schedule

A schedule showing the marginal revenue product of an input, representing the additional revenue generated from the use of one more unit of that input.

Autoworkers

Workers employed in the automotive industry, typically involved in the design, development, manufacturing, marketing, and selling of motor vehicles.

Soviet Union

A former federation of communist republics located in northern Eurasia, existing from 1922 to 1991.

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