What Is the Consequence of Not Developing a Marketing Plan

question 25

Essay

What is the consequence of not developing a marketing plan? Provide an example.

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Definitions:

Objectivity Lapse

A failure to maintain neutrality or impartiality, especially in making judgments or decisions.

Occurrence Subjectivity

The degree to which perceptions or analyses of events are influenced by personal feelings, tastes, or opinions.

Reactive Effects

The changes in behavior or responses that occur as a result of being observed or knowing that one is part of a study, often considered a form of bias.

Continuous Data

Data that can take on any value within a given range, representing measurements and allowing for fractional values.