Between 2001 and 2004, Mattel Lost This Percentage of Its

question 20

Multiple Choice

Between 2001 and 2004, Mattel lost this percentage of its share of the worldwide fashion doll segment because it failed to notice a shift in demographic and socio-cultural factors.

• A) 5%
• B) 10%
• C) 15%
• D) 20%
• E) 25%

---

Definitions:

Innovative Firms

Companies that pioneer new ideas, technologies, or methods, leading to novel products or services and contributing to economic growth and competitiveness.

R&D Spending

Expenditures dedicated to research and development activities with the aim of creating new technologies, products, or processes.

Market Structure

The organizational and other characteristics of a market that influence the behavior of participants and the nature of competition.

Government Patents

Legal rights granted by the government to inventors for their inventions, giving them an exclusive right to use, make, and sell the invention for a certain period.