Samsung Is Fighting a Weak Brand Perception by

question 55

Multiple Choice

Samsung is fighting a weak brand perception by

• A) making minor changes to product offerings.
• B) focusing on the core product.
• C) focusing on the functional product.
• D) becoming a manufacturer of cheap knock-offs.
• E) developing an emotional connection with customers.

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Definitions:

External Locus

A psychological concept referring to individuals who believe that external forces or events significantly influence their life outcomes.

Control

The practice of managing or directing the variables in an experiment or situation to ensure that its outcome can be reliably attributed to the tested variables.

Minnesota Multiphasic Personality Inventory

A psychological assessment tool consisting of a series of questions used to evaluate personality structure and psychopathology.

Psychic Determinism

The theory in Freudian psychology that all psychological events have an underlying cause, often unconscious.