WestJet's Focus on a Unique Customer Experience, from Buying a Ticket

question 39

Multiple Choice

WestJet's focus on a unique customer experience, from buying a ticket to taking a flight, is an example of

• A) platform innovation.
• B) value capture innovation.
• C) customer experience innovation.
• D) presence innovation.
• E) supply chain innovation.

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Definitions:

Hedge Fund Investors

Individuals or institutions that invest in hedge funds, which are pooled investment funds that employ different strategies to earn active return, or alpha, for their investors.

Sophisticated

Highly developed, complex, or advanced, often used to describe investors or financial markets with substantial experience and knowledge.

Wealthy Investors

Individuals with a significant amount of capital available for investing in various financial instruments.

Terminal Value

An estimate of a project's or company's value at the end of a forecast period, projecting into perpetuity.