In Order to Manage Brand Portfolios Strategically, a Company Must

question 77

Multiple Choice

In order to manage brand portfolios strategically, a company must start with

• A) a single, overall identity to fit all of its brands.
• B) a single, overall objective for all of its brands.
• C) a separate portfolio manager for each brand.
• D) the mindset of a North American company.
• E) a deep understanding of customer needs in the product category.

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Definitions:

Neurons

The basic working units of the brain, specialized cells that transmit information to other nerve cells, muscle, or gland cells.

Nervous Tissue

Specialized tissue that forms the nervous system, consisting of neurons and supporting cells, critical for transmitting impulses throughout the body.

Epithelial Tissue

A type of body tissue that lines the cavities and surfaces of structures throughout the body, playing roles in protection, secretion, and absorption.

Epithelial Tissue

A type of tissue that lines the outer surfaces of organs and blood vessels, as well as the inner surfaces of cavities in many internal organs.