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List the Steps in the Brand-Building Process

question 8

Essay

List the steps in the brand-building process.


Definitions:

Crafting Strategy

Crafting Strategy involves the process of deliberately planning and adapting strategic moves and business models to capture new opportunities and respond to competitive markets, akin to navigating a business through changing landscapes.

Capital

Refers to the wealth, either financial or other resources, possessed by an individual or business that can be used for investment or operational purposes.

Timing

The act of choosing the optimal moment to execute an action in order to achieve the desired outcome.

Harvest Strategy

A business plan for extracting the value of an investment, typically when a firm is ready to be sold or liquidated.

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