When Extremely Low Enterprise Licensing Fees Caused Potential Customers to Not

question 28

Multiple Choice

When extremely low enterprise licensing fees caused potential customers to not take a company's claims about its new data-management system seriously, this clearly showed a strong relationship between

• A) advertising and sales.
• B) price and the company's marketing strategy.
• C) brand awareness and brand image.
• D) product introduction and distribution.
• E) retailers and manufacturers.

---

Definitions:

Affect

A term used to describe the experience of feeling or emotion.

Aversive Racism

Simultaneously holding egalitarian values and negative feelings toward people of other races

Racial Equality

The principle asserting that all races should be treated equally and have the same opportunities, rights, and privileges.

Prejudice

A preconceived opinion that is not based on reason or actual experience, often leading to unfair treatment of people.