Since Custom Home Builders Are Price-Insensitive and Are Willing to Pay

question 19

Multiple Choice

Since custom home builders are price-insensitive and are willing to pay for customization, Arbol Industries charged this segment prices based on

• A) a commodity index.
• B) competitor prices.
• C) a bundled offering.
• D) a premium pricing strategy.
• E) cost-plus pricing.

---

Definitions:

Education Levels

Education levels are the degrees or stages of formal learning that an individual has completed, ranging from elementary to secondary, and further to tertiary education.

Extended Length

An increase in duration or size beyond the usual or expected amount.

Down Syndrome

A genetic disorder caused by the presence of an extra 21st chromosome, characterized by physical growth delays and intellectual disabilities.

Intellectual Disability

A term used when there are limitations in cognitive functioning and adaptive behaviors, affecting everyday social and practical skills.